PART 01
Post-Dubai: Clash of 'Extreme Texture' and 'Healthy Guilt'
Simple sweetness is over. Gen Z now demands 'Chewing Texture' and 'Ingredients' at the same time.
Trend Keyword Bubble
Due to the trickle-down effect of Dubai Chocolate, 'Dubai Chewy Cookie' took 1st place in search volume. Pistachio popularity remains strong.
Keyword Growth Race
📊 Current Trend
It is a warring states period where rankings are constantly changing.
💬
Gen Z @Insta
"Dubai chocolate was too sweet, but this is chewy so I keep eating it."
Positive Sentiment
💬
Baker @Blog
"Pistachio paste prices have skyrocketed, but it won't sell without it."
Concern Sentiment
💬
Diet @Twitter
"Zero sugar ice cream that tastes like corn? This is a revolution!"
Positive Sentiment
Key Insight
"'Texture' is leading the trend rather than 'Taste', and the 'Health' keyword acts as an indulgence permit."
PART 02
Why Now? : Queuing Mechanism Created by Scarcity
Why do people line up for desserts that are twice as expensive?
Viral Mechanism
Trigger
Scarcity & FOMO
"Limited 50/day Strategy"
Hook
Visual Impact
Cut-section optimized for Short-form
Retention
Texture Layering
Crispy + Chewy + Soft (Triple Texture)
FOMO and Scarcity combine to form an explosive waiting culture.
Competitor vs Traditional
Visual ImpactLowHigh
Price RangeLow (<2000￦)Premium (>5000￦)
Social BuzzSteadyViral
TextureSimpleComplex (Crispy+Chewy)
Overwhelming visuals and complex textures justify a price more than double that of existing desserts.
Strategic Implication
"It is not just menu development, but 'Texture Layering' and 'Visual Storytelling' are essential."
PART 03
Next Step: Sophisticated Evolution of 'Halmaenial'
A concrete action plan to preoccupy the future.
Action Plan Gantt
Phase
Timeline
Launch
Limited Edition
Expand
Apply to Latte/Cake
Prepare
Savory-Sweet Concept
Focus on Dubai derivative products in the short term, but prepare 'Savory-Sweet' menus targeting Q2.
Risk Management
Cost IncreaseMargin Drop
Mitigation: Mix Local Ingredients
Trend FatigueSales Drop
Mitigation: Fast Menu Rotation
Trends are always a double-edged sword.